With over 20 years experience as a professional graphic designer, I have had the pleasure of working for numerous high end clients including: BT, GE, Disney, The AA, Hewlett Packard, Prudential, Nationwide, and BAA/Heathow. Here is a selection of some of my more recent work.
Due to the iconic nature of the BAA/Heathrow brand, we worked closely with them to develop a pensions arm that would have a distinct appearance yet still harmonize with all their existing design materials.
All photography used in the communications was captured by Heathrow's in-house media center and required vetting before publication. For instance, when Focus magazine was in the pipeline, the staff uniform underwent an update. Consequently, photoshoots had to be organized at very short notice, allowing for all the images to be promptly updated to reflect this new staff look. This entire process, from booking to publication, took approximately three working days.
The concept behind Hewlett-Packard's re-branding of their existing website was 'bridges,' visually connecting employee pension scheme members with their future.
Clear data visualization was key for the design, allowing the reader to find the information most important to them quickly.
All printed material was data-merged, ensuring that infographics were created bespoke to each of the over 40,000 members of the scheme.
The Way We Work - Internal Communications project
We’ve examined how Aster Communities and Synergy Housing are governed within the Aster Group.
After much deliberation, Aster launched the Way We Work project at the Board Conference in 2014. This initiative provided a comprehensive look at how Aster can operate efficiently as a business, both now and in the future.
Addressing the challenges posed by technology and modern working practices, the project is focused on four main themes: People, Places, Planet, and Performance.
Problem:
When company-wide emails are sent out regularly, the read rate drops over time.
Solution:
Our solution was to use company-branded screensavers and update them periodically through the internal IT department companywide. This approach allows messages to be absorbed more organically by the workforce, with no user input required. Monthly newsletters, screensavers, and infographics were created by the design department to inform colleagues about any updates and changes that may affect their work environment.
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